Why Are Things Cute?


Hey, Vsauce. Michael here.
And The Pet Collective offers 24-hour coverage of puppies and kittens.
It’s really cute. But what is cute, scientifically?
I mean, why do we like soft, cuddly things and why do cute things have a unique effect on us? Well, the word cute is a shortening of acute,
which originally meant “keen,” “shrewd,” “perceptive.” About 180 years ago, the word cute began to
be used as slang for a girl, who was pretty. And after that, it accrued a new meaning and
was used to describe cuddly, delicate, quaint, precious, youthful traits.
Konrad Lorenz studies cuteness in living things and put together a great specific list of
what we consider cute. Small body size with a disproportionately
large head, large eyes and round and soft body features.
But why exactly did these characteristics elicit an “ooooohhh” response from us humans?
Well, Lorenz pointed that you could find all of those characteristics in the human baby,
which makes sense. If merely looking at our offspring makes us
instinctively feel protective and nurturing, well, that’s great for all of us.
A fun consequence of this is that our experience of cuteness can be triggered by things that
aren’t human babies. For instance, shells, bunnies, owls and even a hammer. A hammer, how can that be?
Take a look at this interactive tool from the Exploratorium.
A hammer is boring. But if we apply Lorenz’s traits and make it
really round and really squat, it goes from a utilitarian tool to a cute little tiny hammer.
Oh, he’s just a little hammer, don’t hurt him. It is a hammer that has become cute, because we gave it qualities that we see in our own offspring. As Daniel Dennett puts it, “if human babies
looked like this, instead of that, we would find this cute.”
And whenever we saw something that looked like it, we would wanna cuddle and snuggle with it. Alright, so we have a pretty good idea about
the how and what of cute. But where is cute?
Well, researchers have shown cute baby pictures to subjects while using functional MRI to
track activity in the brain. And sure enough, the cuter the baby in the
picture, the more activation found right here – the nucleus accumbens.
A pleasure centre. When activated, the nucleus accumbens releases dopamine. It’s all part of our internal reward system.
It’s the same part of the brain targeted by cocaine and meth.
Cuteness is such a powerful force on the brain in fact that it can affect our behaviours
– what we like, what we buy. And so it’s no coincidence that the creators
of cartoon characters, like Mickey Mouse or Pikachu, have drawn them more
and more cute over time. The Japanese concept of Kawaii is a great
example of this and it’s one that’s fun to quantify. If you’re an adult, how many of your own heads, stacked on top of each other, do you think
it would take to equal your height? The answer for most of us is around 7.5.
But illustrations of people that are meant to make them look heroic or noble tend to
make the person around 8 to 8.5 heads high. Cute goes the other way.
Manga characters tend to only be about 5.5 to 6.5 heads tall. Back to babies. There are many other psychological factors
at work that cause us to want to instinctively take care of our young.
And to be sure, some of them are decidedly not cute.
For instance, poopy diapers. Researchers have found that mothers, when
exposed to soiled diapers, tend to consider the smell coming from their own child’s diaper
to be the least terrible, despite not knowing which diaper belonged to which kid.
When something retains juvenile traits all the way through adulthood, it is called neoteny.
And we love it, especially in animals that we keep as pets.
Of course, us humans have selectively bred all kinds of animals to make each generation
more and more useful to us. But the dog may be the animal that’ve spent
the most time designing, making each generation better at hunting or better at staying cuter for longer. Dogs like this have been designed by us to
look, grow and behave in ways that we want. Not that dissimilar from how we would design,
say, a DVD player and its features. So whether it’s staying cute forever or just
being a really great hunting companion, the modern dog, more than any other animal, could
be considered not so much a consequence of nature as much as it is a piece of human technology.
As Science Friday puts it, “the dog is man’s best friend because it may be man’s best invention.”
So go pet a cute dog today. And as always, thanks for watching.

100 thoughts on “Why Are Things Cute?”

  1. Holy crap.
    Literally i saw a little hammer earlier today and I said.
    "Awww a little baby hammer "
    Bruh I said aww to a hammer.

  2. I came to this video after regretting starting the “Why are things Creepy” vid in my bathroom at night.

    Yeah… Good move on my part.
    o_o

  3. michael: babies are cute

    me: i hate babies

    michael : babies

    me: I HATE BABIES

    michael: BABIES

    me: I HATE BABIES

    michael: but what about things that aren’t human

    me:

    yes

  4. Do adult ducks look like babies? Do whales and dolphins look like babies. Just because some lady wrote a book about something does not make it true. Does not make her the authority on why we feel things. So so so so dumb. With all do respect that is.

  5. This gives me the relief after watching that horrifying video called why are things scary hot damn that hand thing clip scared the sht out of me

  6. 2:02 that hammer would go on to create a name for himself, as MC Hammer. He'd also create the album "please hammer, don't hurt em"

  7. "Small body size with a disproportionally large head, and soft body features" -Just add disproportionally large ears and you got yourself the cutest thing on earth. Baby Yoda.

  8. anything small or fluffy you consider are the cute thing you want cuddle and protect. babies animals is the part you were likeness of extra fluffiness.

  9. Anyone else think Pikachu and Mickey have become less cute over time? I love the chubby Red and Blue Pikachu sprite, and the black-and-white Steamboat Willy Mickey better than the current iterations.

  10. WARNING: NO ARACHNOPHOBES PAST HERE (I warned you)

    Vsauce: if humans looked like this, they would be cute (shows death with a scythe) and we'd cuddle up with it
    Me: So do spiders Cuddle baby spiders? Like, just imagine that imagery. How do spiders even cuddle? do they like roll around? speaking of that, how do spiders have babies if there's always thick spindly legs in the way?

  11. The question “how many heads do you think would equal your height?” is a question that is, by contrast, the exact opposite of cute.

  12. Some scientists should one day start genetically modifying babies so they looked like aliens so one day when we contact aliens we would think they were cute

  13. Michael: the cuter the baby in the picture the more activation found right here, the nucleus accumbens
    Me to my brother: PRESS IT!

  14. I wish more people would realize why we do this, and that its unnecessary.
    That way, maybe we'd take better care of the homeless than we do stray cats…
    A nonhuman life is a nonhuman life. Your cat doesnt deserve to live anymore than a spider does.

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