How Much is Your Art Worth? [Scribble Kibble]

How Much is Your Art Worth? [Scribble Kibble]


Do you know how much your art is worth? After watching this video you will be able
to set a base price on your art and learn how to increase the value of your art even
if it stays the same quality. Pricing is a challenge for artists of all
skills, so when I asked for examples to create this video we received over 1,000 pieces in
less than 12 hours. And I say “we” because I’m joined by
a group of full-time artists and buyers who took time to price and critique some of the
entries. Arenia is a professional animator. At the time of this video she is at Titmouse,
a studio that creates a lot of cartoons you’ve heard of. Crunchy is an independent character designer
and illustrator who works in digital and traditional art. Marina specializes in game design and animation,
with a background in both 2D and 3D art. Din is representing the buyer’s perspective. He’s experienced with the convention side
of things and purchases quite a bit of art. Kallenin is not familiar with pricing artwork
at all. He’s here to give you an outsider’s point
of view. And then there’s me: animator. During the gallery you’ll see some times
when our valuations were very different. Otherwise, everything is listed by median
price. Let’s start with a quick review of what
goes into a price. Materials. Traditional artists: canvas, paper, pencils,
etc. Digital: the item you draw with and software. Fees. Paypal transaction fee. Currency conversion. Market, gallery, and convention fees. Other Costs. Shipping, websites, travel, insurance, business
registration, vacation time. Taxes. Sales tax + income tax. Freelancers and businesses pay double income
tax. Quality and experience. Hours of work. At the professional level all of these need
to be factored into your price. Otherwise you are spending more than you make. For judging purposes I hid hours of work. The judges had to assume based on the piece
itself how many hours it may have taken. At the end of the art gallery I’ll discuss
how to calculate and add hours of work to your price. This topic video is sponsored by Amino, where
I am posting mini versions of my tutorials using Amino’s stories format, which allows
some really interesting possibilities for artists and animators. Stories have to be short, you can fast flip
between parts by tapping your screen, and you can add polls and quizzes in between parts. I’m already thinking of a bunch of crazy
stuff I could do with that, like an interactive mini comic series. So instead of posting this exact video there,
I made a game where you can test your art pricing skills. If you use Amino, please follow my CrownePrince
profile before you play. If you don’t have Amino, there’s a special
link in the description where you can download the app. So let me explain how to use this video to
price your art. The art gallery is organized into categories. Take the art you want to sell, find the category
it’s in, and study the examples for a price estimate. Then, use the tips throughout this video to
choose a final price. We judged all of the prices as if we were
a normal customer paying for personal use art. Situations other than this can drastically
affect price. For instance, if I wanted to buy art to put
on merchandise I’m selling, or if the buyer is a company, or if you’re selling mass
digital prints instead of originals. We’re not going to get into those things
today. We are focusing on commissions for individuals. A little note on the $5-10 range: these tend
to be beginner pieces. if you find yourself at a similar skill level
you’re probably not ready to sell art yet, but if you do, make sure to charge at least
this much. You know, when I was collecting the data I
thought I might have to ignore Kal’s prices for the final estimate, but it turns out he
was spot on almost every time. Raise the price for every character in your
piece of art. Raise the price for a background. Complex backgrounds are worth more. For character sheets, charge a design fee
on top of base price if you do a lot of sketch work and communication with the buyer to come
up with a design from scratch. Illustrations and traditional art are the
most expensive categories. As Din says, it can be trickier to sell these
because many casual buyers hesitate to spend over $150 on one piece of art. But people can and will pay the fair price. Don’t undercharge, wait for the right buyer
instead. Be willing to say no to those who try to negotiate
you too far down on prices, or offer them a different type of art for their lower price
– like a fullbody with no background. Now that you have an idea of prices, let’s
talk about the hours of work it takes to make your art. First, if you don’t know, find out. Keep track in a document how long it takes
to create different commissions, alongside how much you charged for them. You’ll get a brutal assessment of how many
dollars per hour you’re making. Increase your price to reach the dollars per
hour you need. If you’re scared of sticker shocking current
customers, raise the price in increments over time. That’s something you should be doing anyway
because of inflation. You may have to face the fact you are spending
too many hours per piece. turtlehat has this fantastic illustration
with a very marketable, unique style, but it took 18 hours to make. Even if you lowballed at $20 an hour, that’s
$360, not including operating costs. For that kind of price we’re looking at
a different market than what this video is talking about. If you find your hours are too high and pricing
you way out of the market, you have three options: charge the high price anyway, develop
a style you can create faster, or keep practicing until you’re faster. With experience you will be able to create
an illustration like this in 4-8 hours, possibly less. And of course for advanced artists some pieces
do take 40 hours to make. Charge accordingly. The customer base for expensive art is smaller,
but it is there, even in the realm of individual buyers. Walk an art gallery at a convention (not the
marketplace, but the art gallery) and you’ll see what I mean. If you’d like to sell your art for more
money, these are a few things that increase the value of the art even if the quality is
the same. One of those is reliability. If you always deliver on time and communicate
well, people remember that. Word goes around. Having a good looking store, well organized
prices, pleasant to look at, that can increase the value of your art. As an artist you’re often told to practice
all different kinds of art, but, for business, if you get known for a particular style or
niche, you can charge higher prices for that. Stuff like tattoo designs or skateboard designs
are niche markets you can get well known within. And that ties a little into name recognition,
which is basically you can charge a higher price because you’re famous. Or well known in some way. So you might be familiar with some famous
artists who are able to charge $100 or more for only a flat color fullbody because if
they didn’t, they’d be so overflowed with commissions they wouldn’t be able to do
anything else. So if demand for your art is high, raise your
price. One last tip: people generally don’t buy
art because it’s cheap. When you have a small audience, having a low
price doesn’t mean you’ll get more customers. It means the customers you do have are paying
less than what they are willing to pay. A big thank you to today’s panelists. You can find their links in the description,
along with a list of the artists in today’s gallery. Thank you Acru for fixing my first messy price
scale. Would you like another video like this? Have a question about pricing? Write it in the comments section! Visit my YouTube channel for more tutorials,
subscribe for new ones, and join my Patreon to overthrow Nitsua, who’s terrorizing the
kingdom with his dastardly ironfisted grip on that top tier. (hums Wii music)

100 thoughts on “How Much is Your Art Worth? [Scribble Kibble]”

  1. Are you going to raise, lower, or keep the same commission prices after watching? If you'd like to see how accurate your price estimates are, follow me on Amino and give the quiz a try. https://aminoapps.onelink.me/4eRt/CrownePrince You can download Amino with the "Get App" button on the top right corner of my profile. Thanks to Amino for sponsoring this video.

  2. yes, im looking at you artists that want $90 for a pencil sketch/doodle headshot.

    thank you for making this video :")
    it would be cool if you made a video dealing with adoptable prices

  3. I wish I could of gotten a piece for this video, but I will do the next best thing and analyze the video and use my best judgement.

  4. I have a W.I.P I am doing …I would like opnions…the medium is BALL POINT PEN
    https://imgur.com/nUtNfDZ
    THE REFRENCE: https://image.redbull.com/rbcom/010/2014-09-18/1331679421592_2/0100/0/1/adorable-yes.-deadly-yes..jpg

  5. I have drawn a comic cover for a story and I’m not charging them or anything because I honestly wanted to just draw it. However it doesn’t look anything like the examples in your video so I’m a little confused as to what I could charge for what I’ve drawn if I wanted to sell it. Please let me know if you can help me out with this thanks!

  6. Such a useful video!! I'm trying right now to feel out prices for twitch emote commissions in the hopes of getting a tablet. I have some interested buyers based just on ballpoint pen doodles but I don't fancy trying to make something with a mouse….

  7. I have no idea how to price my art commissions. I’ve already done a lot, but idk if I’m under or over charging. I normally do people’s pets and I charge $15. I use alcohol based markers and they are fully colored with backgrounds. The problem is if I am undercharging I don’t know how to higher it slowly when I already don’t have very many commissions coming in. I would love to hear one of these types of videos geared towards gaining a relevance online for art! 😀 this video was helpful though in giving me more information running commissions and I’d love to see more like this! And more like the figuring out your art level video!

  8. This is funny because I just paid a friend of mine $65 for a fullbody of two characters and I was CONVINCED I'd paid too much, even as an artist who also does commissions. Now I see it is actually ME who is undercharging myself and I really need to re-do mu entire price scale because I'd charge like half for what he charged for the same thing even though I'm at a similar skill level when it comes to some things. Very eye-opening! Thank you so much for this!!

  9. Insanely valuable info! Also just asking
    Would it be ludicrous to draw a web comic, traditionally but without inking it? Are there any professional artists that have done this as a stylistic choice?

  10. Mona Lisa…
    Eden's garden…
    Sixtine…
    Babel's tower…
    I know !!!
    To sell it you need to have your painting outdated of hundreds years !!!

  11. Tfw you sell 15+ hours illustration for a 10$ because you are scared ppl won’t pay more

    But let me tell you, when I got my first payment I was ecstatic for a days

  12. I completely understand why some people are afraid of pricing their art highly. Lack of confidence, or perhaps people telling them they aren't willing to pay.

    There are a lot of scummy people online who are too greedy to pay you what you deserve. Likewise, there are also some scummy artists online that may scam customers. This creates a vicious circle.
    I suggest having a very strict commission ruleset that people have to agree to unless you have someone you genuinely trust. Keep in mind that even close friends can become stingy when it comes to art. This is quite normal.

    Since I primarily do digital art, I focus on time spent, detail, my skill level and my confidence in my art as well as the price I'm willing to take. I hope for newbies that could also help them think.

    Don't let anyone talk your prices down! You decide how much your art is worth. If someone doesn't want to pay. DO NOT step down, because they can spread the news that people can walk all over you.

  13. I recall seeing a video by BAM! Animation regarding this exact same thing and you go into WAY more detail than what they did. They provided the basics, but you gave us the truth, the whole truth and nothing but the truth, yet it was one in a well-worded, cleanly visualised and well-researched manner. Thank you so much!

    And yes. I'm considering upping my prices again.

  14. From my experience, people tend to grossly undercharge for their work. To put things in perspective, the US Department Of Labor puts the median hourly rate for "fine artist" at around $25 an hour. Consider how much work and effort and skill it takes to produce your art. Think how much time it took you to get your skills to where they are. That has value. Don't undersell yourself.

  15. Oh golly. The art showcased at 11:00 looks gorgeous!! I’d be willing to use all the money in the world for that one piece! :0

  16. I'd like to think my art is about the range of 100$ but idk if it means I am cocky or not.. Nshesjs

    I do commissions on 10 dollars per fullbody yet i still think thats too high

    Great video anyways! Thanks for the tips :3

  17. If I could get an answer I would be very happy.

    WHERE do I post my commissions list?
    Deviantart is extremely cheap I'm willing to put my prices bellow 10$ for a piece like this: https://www.deviantart.com/delta-8/art/24-Monarch-Ember-808493777
    It always looks to me that I don't have enough people(followers) who would care about buying my art, so I'd post my sheets in group and hope that someone would think it would be worth paying for a drawing.
    I have instagram and Tumblr too, but from these sites noone really stepped foward to commission me.
    Maybe I should price over 10$, but then, how do I get people to care enough to buy.

  18. Still a shame that no one would buy what is worth my art, i am still stuck on prices 8-15$ because they wont pay more.
    I am not bragging or whining or anything dont get me wrong, but my art level is equal to some stated in this video that are around 100$. I just dont know what to do honestly

  19. Timestamps:
    Different Categories:
    Headshot: 2:53
    Bust: 3:24
    Fullbody: 4:05
    Character Sheet: 4:49
    Landscape: 5:18
    Illustration: 5:39
    Traditional: 6:41
    Other things that might be useful
    Panelist Introductions: 0:23
    Price-o-meter(? xD): 1:18 Gallery: 7:34

    Obra maestra: 10:59

  20. I can't believe my art got featured! This video was really helpful for me and has taught me a lot about how to price my work, thank you!!

  21. Where would be the best place to sell art? I've been selling my art on amino for way too cheap but I don't know where to sell.

  22. I don't really know how to construct an inviting store online, and it's probably causing me some troube. OnO'
    Is there any tips for that?

  23. can, uh, anyone tell me how much mine would be? here's my da: https://www.deviantart.com/mini-crushies/

    my current commissions are 30 points at the lowest and 100 points and the highest –

  24. I am a college student with art commissions opened on DA. My prices are very low and one time someone asked for a $5 chibi and ended up tipping me $12 cause he knew I was underselling myself because I only got choosing beggars who wanted free art (always say no to choosing beggars guys)

  25. Commission artist here!
    Reliability and consistency is a MAJOR thing. If you deliver, people will buy.
    There are artists better than I am that currently make less, which is a hella shame. But its because they drop contact with people and don't deliver within a reasonable time frame. For a commission artist, especially when you want to do it full time, 'eventually' isnt really good enough for delivering your commissions. D=
    Stay consistent! Deliver what you promise and people will keep coming back!

  26. I didn't see anything close to what I made so I can't pinpoint the price I'd use for my paintings. It's different from what was shown, thing that were far more complex or very beginner simple. I'm between as my backgrounds are simple using shadows and simple shapes like an early Disney cartoon, think reluctant dragon. God I wish I saw something I could have used. I'm not good enough for a $200 price tag nor am I so beginner for a $20 price tag. I'm disappointed.

    The two pieces that are similar to mine have a price point of $45 then the other at $200. This is why I'm confused.

  27. wow and I've just been throwin stuff at people for free this whole time

    edit, the closest I can find is that my digital looks like sugar_munchkin and my traditional looks like Lindsay Heg I think. It depends on how much time I put into it too

  28. This is super crazy, I definitely feel lucky because I’m selling my art for $300-500 a portrait or landscape…that’s digital work…maybe because i already have a fashion brand?
    Edit: work time is about 5hrs to the most 10hrs

  29. 3:30

    Whoa, didn’t expect my art piece to be in this video (the one in the middle). Thank you so much! I honestly thought my art would be less than that.

  30. The most expensive I'll go on commission: 7 ac (without add-ons)
    Everyone: woah your prices are so cheap
    Me: I feel proud of myself :DD

    ac is amino coins

  31. My art would be priced at about $25-45 and i want to make commissions and stuff but my parents won't get me a paypal or anything. I'm 15 and not really experienced to art exchanges and stuff.. any help?

  32. I usually have subtitles on because I can't hear well, but the subtitles here are messing with my head cause they don't match what Crowne is saying all the time TwT

  33. What if I were to take a canvas and color it completely blue, BUT put a slightly lighter blue line across the whole canvas.

  34. I found this very useful, thank you very much. Though, where else could I sell my art? DA really isn't a safe place for me so I think I need help to like, have other sources where I could get commissions. :<

  35. i submitted literally 10 minutes after the original video, quite happy to see some feedback on my artwork! love how its' easily four times what i've been charging….:')

  36. Lol I spend around 3-4 hours on a basic fullbody (colored and all)
    I only price it at around $3? I'm scared no one will buy it if its higher

  37. This is a really great video! But I still have so many questions about commissions or how to approach it. Because many videos say that it's ideal for the client to sign a contract of how many redos or changes they want on the piece or for them to pay an initial deposit before the aritst starting the art. Could you maybe do a video on that? Thank you!

  38. Just say 2 DOLLARS at school if a kid asks for a piece.
    Especially if you’re all using your canteen money.

  39. After watching this video

    I'd judge my art quality would probably be worth $10-$20
    If I were to sell it

    Normally takes me about 1-3 hours to draw, from what I've noticed

    So, based off those numbers
    If I were to start selling art theoretically at this point in time, I'd probably be making
    $20 an hour best case scenario
    $3.33 an hour worst case scenario

  40. So how do commissions work? Does someone ask an artist to draw something and they pay them? Or does the artist create something first and then sell it?

  41. Man I my commissions are $5 for a full body, and people don't even but those! You're tellin me that could be making $40???? Dhhdhdhdhdhh

  42. This was such a wonderfully edited video!!! I love the pop up tips and just the entire approach with having multiple viewpoints on board 🙂 I think I will be raising my prices a bit!

  43. I never know what my art is worth. I also do not have a big enough following nor do I think I'm good enough to do commissions or start selling

  44. What’s the best way to find artists to hire?

    (I normally just randomly find people on Reddit and DeviantArt. Is there a better way?)

  45. There are so many people underselling themselve on deviantart that i have to match my Prices or No one will buy my Art… (Professional creature Designer over here) it's super sad

  46. I am having trouble finding the 6:48 middle drawing (by count_double I suppose?) I just love it and can't find the source :'(

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