Art Galleries: Answering Your Questions LIVE: How to Get In an Art Gallery

hey welcome it’s Dena Tollefson and
welcome to my studio I’m so glad to have you here today it’s gonna be a great
topic I’m super excited to have you here and today’s topic is all about answering
your questions about art galleries and it’s I’m gonna be giving you some tips
in addition to answering those specific questions I’ll be giving you some tips
and tricks on how to navigate the art gallery world and some things that you
can do today to get into an art gallery so let’s get started this is exciting
and I hope that you’ll write a comment if there’s any follow-on questions or
comments that you have and also if you’re here live with me on the chat I’d
love to chat with you and interact with you and if you’d like to be quiet that’s
fine too so let’s get started alright so the first question that we have so these
were questions that I put out on my community tab asking for your input of
questions that you might have and then also these are follow-on questions from
previous videos that I’ve had about art galleries so the first one is from Steph
the Painting Stoof and Steph is currently in India right now at a
friend’s wedding but she’s based out of an artist a
full-time artist based out of Pittsburgh so I’m Steph says hi Dena very helpful
video after watching it seems like I’m not about the point to reach out to
galleries for representation but I like your thoughts on boosting the CV to show
to show you’ve already had success and a CV just as a side note is your
curriculum vitae otherwise known as your art resume
I like your thoughts on boosting the CV to show you’ve already had success I
remember trying to balance geology and painting last year and switching to art
full time was the best decision it’s a great community with so much diversity I
have a question do you recommend when bringing your portfolio of works into a
gallery for review to have the works framed or have the works unframed
I definitely think frames make a piece look finished
and stronger but I can see galleries wanting to frame things differently from
their displays and might prefer to see the art unframed so let me know your
thoughts and have a wonderful day okay well Steph that’s a fantastic
question a really excellent way excuse me a really excellent way to start out
our discussion and the answer is what you’ll want to do is take a look at the
gallery that you are going into for the interview if that gallery also has a
frame shop excuse me I’m getting over a sinus infection and I have I might sound
a little bit froggy here today but um but I’m getting better so I’m on
antibiotics so the and also have my water here let me get a quick little
drink of water if Chrissy is here then Chrissy this is like your brew oh great
all right so um so what you want to think about is think about if that
gallery already has a frame shop so with art galleries they’re either gonna have
frame shops or they are not gonna have frame shops associated with them so if
the gallery does not have a frame shop associated with it you’re gonna want to
bring in your work as though you are going to be hanging it so it is always a
good idea to have certain works framed and have them in it like a simple gold
frame a simple black frame if that goes with your artwork if your artwork it
needs something more ornate go with what you as the artist would recommend the
the collector would have it now a lot of times collectors will have their own
idea of what their frame needs to look like so you can offer a price that is
unframed versus framed and ask the shop might take the frame off if they are a frame
shop they can replace it with a different frame and and it is kind of
nice to have different price points but I always recommend if the artwork if you
feel the artwork needs a frame to complete it then bring it to the gallery
the way you like to see it and what that will show the best now there are some
works of art that people don’t want to have framed and they like them unframed
and that type of thing or they might have their own view of that so if you
tell the gallery that you have flexibility they will love to hear that
and that’s I guess one of the first tips to think about is to always remain
flexible with your gallery whenever possible you don’t want to appear
wishy-washy you know definitely let them know your preference but you could say
something like oh this is what I’ve done in the past is for some works that are
framed I’ll say oh here’s the standard framing that I use with that so you can
see an example of what I would typically bring in and ask them what they think of
the frame if they like it they might say oh my goodness you know hey I I don’t
care for that frame at all and then you can work with that and you can say oh
you know hey do you have a different frame that you prefer that kind of thing
so so that’s the way to handle that now let me you also check the chat and see
if anyone has joined us so let’s take a look here and and then we’ll greet
anybody who may have joined alright let’s see if anyone is here oh yeah we have some people here unwelcome everyone and I I’m
so glad that you’re here alright so let’s see here oh we have oh we have a
Joie froggy is fine thank you Joie Joie um just did her first live stream and it
was really awesome and her Hubster was helping her in and congratulations on
your first live stream Joie oh and 1MightyR hey welcome I’m glad
to see you my friend Artfully Yours with Diana Diana all the
way from Pennsylvania alright and Diana we’re gonna be
answering one of your questions today that you had asked in in the in the
stream today Tahoola Darlin hi good to see you and I’m so glad that you guys
are all here and I really appreciate all the support that you have shown so I say
thank you to everyone alright so let’s let’s go on to the next question
so the next question will set this over here next question comes from Rod
Bergeron and Rod Bergeron says hey Dena so Rod Bergeron is an artist and an
instructor and if you aren’t familiar with his channel he he likes to do he’s
lately been working on a bridge ladder to go between some he some sculptural
fantasy castle some castle sculpture wall sculptures that he has created
there are tree castles and he has he’s developed a swing and a bridge and all
different things in and he went to an artist like it’s not a retreat but it’s
an artist residency that he just completed and it was a lot of fun and
okay so I’m so Rod writes hey Dena I think that most people do not know that
there is a huge difference between public and private galleries I will try
to make it to your live feed have an awesome day
okay so Rod that is an absolutely also excellent thing to talk about so within
the world of art galleries there are what we call public galleries and then
there are what we call private galleries so a public an example of a public
gallery would be like a hospital gallery a university gallery a college gallery a
gallery that might be associated with an Art Center and then a like a museum that
type of thing so and then the and then what a private gallery is private
gallery examples of private galleries would be standard commercial galleries
that are owned by individual or a group of individuals vanity galleries and
we’ll get into that in a minute and cooperative galleries or coop galleries
so so there’s a main distinction between a public gallery and the private
galleries and the big difference or not the big difference one of the
differences is how they get funding or how the gallery operates and
what their mission is so the mission of a public gallery is that they are going
to their goal is to typically is to excite and engage the public through art
exhibits art installations at universities and colleges that type of
thing instructing the students letting the
public see what artists are doing that type of thing and oftentimes they are
getting public funding or they’re getting funding from an institution and
so their main goal is not profit that’s the complete opposite not opposite but that’s the
difference between a public and a private so a private gallery is not
going to be gaining funding from an outsource outside source other than the
income that they bring in by selling your art so you might wonder well why
would I want to do public galleries at all well there’s a huge advantage of
public galleries one of them I’ve done some public exhibition public gallery
exhibitions in the past and they have fantastic usually a fantastic press
coverage they often have large numbers of people that will go through I have
done some University and College exhibitions and they will offer you a
stipend and a stipend is always a good thing which means that they will pay you
money to put the exhibit on and often these are one-person show solo shows so
you’ll want to have ready for that 15 to 20 maybe 25 works and then these public
institutions will do exhibits and you can be anywhere from a beginner artist
all the way up to a very mature you know mid-career artist who is doing
that kind of thing so definitely keep in mind the idea of doing and exhibiting in
a public gallery and then also a private gallery so let
me take a moment just to check the chat and then let’s get let’s dive a little
deeper into the public to the idea of the public or sorry the private private
gallery alright so let’s take a look here and see and you guys are let’s see
okay so so I just wanted to see here oh you’re so wonderful to share thank you
so much Tahoola for saying that I appreciate that and you guys are very
nice to be here and I appreciate that you guys are here so and if you have any
questions or comments for me during the livestream go ahead and type those in
and I’ll do my best to answer those so let’s get a little bit more into what a
private gallery is so within the private gallery there is a what we call a
standard private gallery there is a vanity gallery and there is a
cooperative gallery so the differences between these so a cooperative gallery
is typically owned by a group of artists and in order to become a member of the
coop and typically as part of being a member of the coop you will have and
you’ll be may be guaranteed an exhibit maybe once or twice a year or every two
years and you will the part of what you need to do is you need to actually put
in sweat equity so you will be being in the gallery dealing with the public
helping set up the things setting out doing publicity that kind of thing for
the gallery and and so co-ops a lot of times a lot of artists like coops I have
never personally participated in a coop but they are they can be wonderful
things and and you become like an artist owner share you share in the cost of the
gallery and you also can get a nice profit piece when some of your art sells
and what’s kind of nice about that is if you’re in working in the gallery at the
time when you’re in a coop then you can meet the public directly
and say hey you know I’m the artist and and get that connection individually
with those collectors when you’re in a a different type of gallery than
oftentimes there’s a lack of you can’t really get to know the individual people
who are buying your work and collecting your work so co-ops have that nice
advantage with that so the next category would be the standard private gallery
and that is run by an owner or a set of owner and their main goal is to place
your artwork in collections that would be private collectors that would be
corporations hospitals you know different places like that and to sell
your work and so they will share often times that they’ll take 50% of the sale
of the price of the artwork and then you get the other half and so what they do
with their what they’re doing you know how they’re spending the money that they
have with that is they’re paying for the staff members that they have they’re
paying for the building for the rent or if they own the building electricity
advertising some of these magazine spreads they have can be thousands of
dollars and they’ll do month after month of advertising they have all kinds of
expenses associated with insurance all kinds of things associated with running
the gallery so so they’ll take a profit can be anywhere from say they take 30%
to 50% once in a while you hear about a gallery that takes a little bit more
than that but you want to kind of kind of be typical as 50% okay so and then
the other kind of gallery that there is is a and oh and one mighty thank you for
thank you for that so the other type of gallery I want to just briefly talk
about today is a vanity gallery V A N I T Y and that’s a gallery that you want to
avoid at all cost so in vanity gallery is basically a scam
and you can tell that they’re a scam because when a lot of times you might
get an email from a vanity gallery or you might have heard of a vanity gallery
and then you go out and take a look they won’t say I’m a vanity gallery but what
they’ll do is they kind of prey on inexperienced artists or new artists and
what they’ll say is oh we’re and then we’ll usually be like oh we’re a
big-city artist or a big-city gallery and what they’ll do is they’ll make you
pay to exhibit and that’s how you can tell it’s a scam you never ever ever
should pay to be hanging on the wall of a gallery and because there are a couple
reasons for that one of that is because they are not incentivized to sell your
work because they’re making their money on that model they make their money from
the artists paying money to be hanging on the wall so they might say for you
know you’re gonna get 40 linear feet of wall space and it’s going to cost you
five hundred dollars a month or a thousand dollars a month to exhibit and
so what happens as you as the artist you might be excited oh my goodness this is
you know in New York City it’s in Paris it’s somewhere and then what ends up
happening is you you have to pay to ship your work there now you normally for a
gallery you’ll have to pay to ship your work to a gallery but but that’s really
the only thing that you should have to pay for if you’re entering a juried
exhibition you might have a small fee $25 fee something like that to enter a
juried exhibition what we’re talking about here is a vanity gallery where
they are preying on artists and they are getting fees and getting artists to pay
money just so they’ll be exhibited and they’ll say oh we’ll do a mailing list
and we’ll do things like that but what they’ll end up and they might say oh we
take a small commission if you have a sale but very very very few sales are
made through that type of thing and what ends up happening can you imagine if
you’re spending $1,000 a month and you are having it for six months
you spent six thousand dollars and you literally got no sales from it and
serious collectors do not go to vanity galleries they also do not curate
they’ll literally take anybody if you’ve got money and they’ll take your money so
it’s kind of a sad topic to talk about kind of a downer and a negative thing
but you know we as artists we have to just be careful and I’m just telling
this as a as a way kind of a public announcement kind of a thing just to you
know let people know too I’ve I get all the time I get things where vanity
galleries are like oh hey you know we saw it come over and you know here’s you
know we’re in this big city and and come to our gallery and and then when you
read a little finer into the print then you find out it’s like oh wait a minute
you know you get think you get they get you all excited and then you find out
and then it’s like oh oh my gosh you know I have to pay for this well
then you know it’s a scam so so anyway stay away from vanity galleries and stay
with coops stay with standard public galleries and stay with those public
galleries and one other thing to note between the difference between a public
gallery and a private gallery is the public gallery it’s usually a short term
exhibit so that exhibit might last they’ll have the exhibit of your work
and they might ask they’ll usually ask for quite a few pieces and they will
insure the work while it’s on their premises but what they’ll ask for
usually with this is they might say we’re gonna have your work up for two
months or six weeks or even four weeks maybe even three months something in
that time range and they might ask you to come out and give an artist talk if
you can always try and do that that’s really good for your career but but the
difference between what they’ll do for the public and then the private is the
private gallery will be representing you on a long-term basis and so they might
ask for oh here take ten pieces or five pieces something like that will take of
yours and they might include them in an exhibit they might not put everyone up
on the wall at any one time but they’re constantly representing you so somebody
that they know they have a collector they might give a call and say oh you
know Joie has got her or Diana has got some new work that we just received in
the gallery and what they’ll do is they’ll market that work for you so
let’s check in with the chat see how you guys are doing oh when I see that oh hey
Cajan Sunshine Crafts is here good to see you and Mushy Bear is here and oh
Pencil Connoisseur my son Pencil is here good to see you and I’m glad you guys
are all here it’s wonderful and I’m gonna scroll up here a little bit and
see alright and Art Adventure is also here so thank you so much for everyone
for being here and yeah long time no see Mushy Bear and okay so let me
see what you’re saying and um so and Cajun is saying hi everybody yeah it’s
that scam alert I mean my goodness 1Mighty it’s terrible how you know
they’re always I think you know since the beginning since God created created
our world they’ve always been it’s always been good and there’s been evil
and so what we want to do is surround ourselves with good and and you know I’m
gonna also be always thinking about positive and good and helpful things
my motto is spreading joy through art but but the vanity gallery is a scam and
it’s important that we all protect ourselves and and you know and let
others know about that as well alright so let me scroll down here okay now
Pencil is not really my son Diana he is my adopted son and I feel very close to
Pencil have you’ve called me his mother but it’s just kind of a little fun thing
that we do so ya know he’s not really my son but yeah alright so let’s go into
the next question alright so the next question comes actually from Pencil
here from Pencil Connoisseur ironically Pencil you were here perfect
timing alright so Pencil had two questions and
one question was from actually quite a while
ago I had saved the question aside and Pencil asks should I stop using
sketchbooks if I’m gonna be in an art gallery and that’s a great question my
son Pencil so the answer is a yes and no I would say don’t stop using your sketchbooks but but be
thinking about how you’re using your sketchbooks in your art practice if your
goal is to be able to license your work which would mean that you would take an
image of it and then allow a company to make and use your image on a regular
basis and you’ll be getting royalties from that or if your goal is to be
selling that work take a you know photo digital image of your work if you have
it on a individual piece of paper or if you are doing digital art that kind of
thing then you have a digital file if it’s on a sketchbook the trick would be
with the sketchbook is you can think that you could consider selling a
sketchbook as a standalone kind of a an item they could purchase an
entire sketchbook or if you have done a drawing or painting or you know whatever
Pencil does drawings what you could do is you could actually go and remove that
artwork from the sketchbook and then it could be framed or it could be unframed
and that could be sold to individual collectors so just be thinking about
that when you’re when you’re planning out sketchbooks are wonderful and
they’re a great way to just loosen up and doodle and also to do your serious
work so there are ways to make it both work but my suggestion would be always
when you’re when you’re planning something out try and good get it on a
good paper whether that’s watercolor paper Bristol paper multimedia paper
that type of thing canvas try and put it on some materials that
in the event you do want to sell this and you’re moving towards selling then
you have that already on materials that you’re excited about and that you know
will be archival and and will be good so alright and so okay much cheaper
I know it’s over it’s late your time of day it’s morning here in Cedar Rapids
Iowa okay and so 1Mighty are you’re saying you can use a tech to enlarge the
images for framing a technique yeah so now what you can also do too is if
you’re selling prints of your work through like a licensing deal I in
addition to original so I’m in six art galleries across the United States and
in addition to my originals a couple examples of my originals back here I
also do art licensing and I have all kinds of merchandise and then mass
merchandise that type of thing so you are selling your or you license your
image image of your work to the licensee and then they will go the company will
go and they’ll make the merchandise for you so another live stream I’m planning
another live stream where I’m gonna go all the way into art licensing for
beginners how to create your own merchandise but also merchandise done
through a third party which is where you can really make large profits so I’ll
get into that I’ve got another live stream plan in a couple weeks and I’ll
go into that and then another note just to back also back just thinking about
our first question about framed versus unframed and Painting Stoof so Steph
does a lot of golf courses and she is thinking about getting into an art
gallery and so one other thing I was gonna mention Steph this
advice really can go to anyone is Steph has been doing a ton of commissioned
works and so she’s been commissioning her work so a client will come and say
all I you know would like you to do this golf course or this green for me
and then they’re telling her and then they’re paying her and they’re buying
the painting so one thing that you can do if you have a special collector or
you have a very large commission one thing that you can do to reward that
collector or do a special thank you to that collector is you can have like a
t-shirt made up with an image of your artwork on the t-shirt and I’ve actually
done that a couple of times for some collectors some special collectors and
they really are tickled by that and so what you can do is take a photo of the
work when it’s done and then you can upload that to there they’re all over
the world there are companies out there that will do print on demand and you can
actually take that and that becomes a super fun way for that collector did to
get a little something and it’s gonna cost you if you do it make sure to do it
on high quality since they are doing a commission you know and you’re they’re
paying good money for that painting make sure that you’re gonna do it on a nice
quality t-shirt and do a you know real reputable company but like a Vistaprint
or that type of thing and and so what you’ll do then is you can have it
directly sent to the client as a little thank-you afterwards so that’s kind of a
neat little thing or you can do have a couple of greeting cards meet up with
the image of the painting that they had commissioned so a little note that a lot
of people don’t realize is that if they buy a painting from you whether they
commissioned it or they had bought it you know not commissioned just regular
painting from you or drawing or whatever it is your artwork they do not own the
copyright to that unless you expressly in written legal ways through a contract
give them copyright to that so they actually can’t if they buy your painting
and they can’t go and have coffee mugs and t-shirts and all these other things
made for profit they can do it for their own use but not they can’t actually sell
those things so all right so let’s check chat see how you guys are looking
let’s see alright yeah that mother all right Pencil okay so yeah well I you
know Steph is is amazing and she has been really successful with her
commissions so another thing to think about Steph is where in addition to
art galleries I would recommend that you also consider getting some merchandise
prints of your work or even originals in some very tony golf shops you can look
into golf magazines things like that whenever you’d want to do try not to
spend really any money you know doing advertising I wouldn’t recommend that
but I would recommend if there’s ways that because you’ve got a really neat
following with your golf art that you know once you have a client who has
bought from you they might also have some friends who also you know and want
to buy from an artist and they’ll might see in their office or at their home
their friends so what you can also do is you can tell your client hey if you
refer another commission from you know another friend and it turns into a real
commission then I’ll give you you know I’ll give you a little gift and maybe
that gift might be the t-shirt or it might be you know a set of of cards with
your artwork on it or the artwork that they commissioned or you might say oh
I’ll give you you know five percent off on your next commission or something
like that so it’s a neat way to reward and continue and build up that client
base alright so 1MightyR oh yeah when you get that overwhelming great
feeling of accomplishment from one of your pieces then it’s ready for gallery
you know absolutely okay and so Cajun Sunshine you know you’re asking how do
you know when your work is good enough to consider in art gallery and I agree
completely with what you guys are saying and and then oh and also and 1MightyR
you’re asking to prints need to be on laminated paper or is it
you know prints you can I would say you could stay away from the laminate well it
depends um prints don’t prints can be on a variety of different things you can do
prints on canvas you can have prints made on metal aluminum you can have
prints made on paper unframed it depends some clients are some some people do not
like the look of shine on their paper and some people do so 1MightyR your
pen on paper works I would recommend that you do not have them on a laminated
paper I would recommend that they be just a standard thick like a regular
paper and not laminated and if somebody wants to frame it then they could put
plexiglass or glass over the top but I would recommend that it not be a shiny
paper now if you’re doing paintings or something like that and they’re
extremely shiny then it would make sense to do it on a like more of a photo paper
or a shiny paper so okay yeah and then um and so um Cajun Sunshine Crafts
you’re wondering how will you know well um if you have you will know when you’re
ready when you have artwork ready to sell and I want to encourage all of you
to not be scared of galleries or or intimidated by galleries you are ready
whenever you have created your prices set and setting your prices can be as simple
as putting them down on a piece of paper or writing them in a tablet putting them
making a price list on your computer and when you have made digital images of
your art so you want to if you’re gonna have your originals that go to a gallery
you’ll want to have images that you’ve made of your art because often times
galleries will want to see a digital photo or a digital image and have that
sent to them even if you’re gonna be taking it in person to the gallery
they are also going to want to have a digital image because on their website
they’re gonna want to be able to put your images out there just for their
marketing efforts and then and it’s literally once you have ten pieces
together you can absolutely go and be part of an art gallery and I know the
another great way to do that something that you can do today is to enter a
juried exhibition that art galleries will sometimes art galleries are out
looking for new talent and what they’ll do is they’ll say we’re gonna do a jury
an exhibition it might be like a holiday show or a small pieces show small work
show something like that be looking out on the internet so some of these do have
a small fee you know twenty-five dollars I wouldn’t pay any more than say thirty
forty dollars to get in there cuz otherwise entering these can get
expensive but a lot of them are no fee at all and if you get selected for it
then you would take your piece or pieces that they accept and those are in the
show for a short period of time maybe a month six weeks something like that and
then if the work is sold then you get a check from the gallery
if the work is unsold then after the exhibit is over you’ll take your work
home now what is kind of neat about this is I personally know someone who was a
student a high school student and she had entered a art gallery in Iowa Chait Galleries Downtown a gallery I used to be in the owner retired several years
ago but she Claire Kranto is her name and she entered in very talented
student but she had only done work in her high school and she had never sold
anything and had just given her work away prior up to that point
well she had three works were accepted into the small work show and a couple of
the pieces sold and she was so excited and and so I knew her through her dad
and her dad was talking to me and saying oh my goodness Claire is so excited that
some paintings sold and so I said you know what Claire should do is now that
those two pieces sold during the show approached the
gallery and say would you like to represent me and that’s exactly what
ended up happening and and it’s a kind of a happy ending kind of a story
because here’s a high school student she had not sold anything before just given
away her art and she ended up landing an art gallery that you know just as a high
schooler so it absolutely can happen and that actually kind of leads to the next
question so I’ll check the check here and see see what we’re oh hey Yogesh Art
and Drawing oh thank you for saying that so much Yogesh and Yogesh has got a
great channel out there if you haven’t already checked his out so so what yeah
isn’t that a great story Diana and um I tell you it really shows that the other
thing too I’ll just say is that um often times people will say how in the heck
did so-and-so get into an art gallery and it is a thing that that not always
the most fantastic art you you want to be talent you know if you’re talented
that’s good and that’s helpful but it is not always the most talented person who
ends up getting into an art gallery sometimes it is literally you know who
makes contacts with art gallery and and the art community and and that kind of a
thing it takes perseverance it takes you want to be you know have a good
relationship with people and be genuine and that kind of thing but often times
it can be a combination of that and good timing and and then once you’re in one
gallery moving out into multiple galleries from there is actually
relatively easy so so let’s get in this actually kind of segues into Pencil’s
second question so my son I’m readying here for your second question so Pencil
Connoisseurs second question is my question is if you need a certain amount
of experience for them to accept your work and and so that story
about Claire Kranto and Chait Galleries Downtown Iowa City is a perfect
example of no you actually don’t and there are some galleries who are looking
at that they’re looking to find new talent and they want to find what it’s
called an emerging artist that’s so you can be someone who is been making art
for three months three years thirty years and you can be what the art
gallery world would consider an emerging artist so what they mean by an emerging
artist is that you are new to the art gallery world or to the art sales world
so so what you can be specifically looking for if you do a Google search
for galleries that are emerging artists and and so sometimes you’ll look
in on the About section and a gallery and they might say oh you know we
represent that some of them might say we we represent mid-career and established
artists so then you want to kind of stay away from that but if they say we
represent emerging mid-career and established or we represent emerging
artists or we represent the emerging artists and mid-career artists then it’s
like yes this is a perfect gallery to to approach and the thing that you can do
today with that is you can go out on their social media and if there’s some
artwork by one of their artists that you like you know go ahead and cultivate a
friendship with that artist in a genuine way or if you have a you know something
out they have social media when you’re an artist and you want to be in an art
gallery it’ll be important to the gallery that you also are supporting the
gallery and supporting the gallery through social media and that you are
supporting their other artists there they call it a roster or a stable
of artists okay so alright so yeah okay yeah that’s a alright and Diana you’re
asking a following question um galleries often want to see your
resume first okay and that’s actually a great question Diana so there are some
galleries and I’ll say that some galleries it all is really a idea of how
the gallery owner decides to curate their their group of artists some
artists or some galleries are focused on an academic record so if you’re an
artist that has a MFA a master’s in fine art or you have been to art school or
you might have aged bachelors or a master’s in art or you are an art
student and upcoming art student that kind of thing that kind of gallery yes
they do want to see that your academic credentials and they also want to see
your exhibit record so what you can do if you have no record and all I’ll give
myself as an example so I am I am literally completely untrained as an
artist and everything that I have done has been self-taught so I have never
taken an art class I’ve taught art classes but I have never taken an art
class I was trained as an electrical engineer and then six years ago so I got
my first gallery 20 years ago and then six years ago I left a successful career
as an artist or as an artist as an engineer I was doing engineering by day
and art on the weekends and at night and what happened it was it was too much I
had too much going on with the galleries and that type of thing talked with my
husband and we said yeah let’s go ahead and and I should just do art full-time
and it has been just a blessing and a wonderful thing so but I have never been
able to get into an art gallery where they’re looking for a masters in fine
art that I know to just stay away from those galleries but I’ll say the
majority of galleries don’t necessarily care what your arts if you went to art
school or didn’t go to art school a lot of them don’t care for that so I knew
when I started out my career as an artist I was gonna have to compensate
for the fact that I did not have an art degree so in order to build up that
resume and you’re right Diana they oftentimes want to see your curriculum
vitae or your art resume so what you can do with that is start exhibiting exhibit
everywhere that you can there are always opportunities for a new brand new artist
to be able to exhibit in your hair salon your hair stylist your dentist’s office
your doctor’s office your physician heart specialist radiologists general
practitioners Dental Surgeons regular dentists beauty salons restaurants your
local library local book stores all of these places have a need for art and
they oftentimes love to have somebody come and do an exhibit so how you can do
that as you can go let’s say you have a friendly relationship with your dentist
and and you can you say to your dentist hey you know what I have some artwork
I’d love to hang up is that you know would that be cool with you are you you
know that would be something that your clients can see and can release relieve
stress when a client comes into the dental office they’re feeling some
stress and maybe having some of my artwork up on the wall might make their
time in the office a little bit more pleasant and so if you present it to the
you know our restaurant hey your patrons coming in the restaurant would love to
have an exhibit I’ll hang all of the artwork up when it’s done I’ll you know
take the artwork back and then you can also be thinking about sales that they
can have a sale you can say to the you want to have it be where it’s no cost to
you to hang it but you can do a thing where oh if
there are any sales inquiries then you know you could either say to the dentist
or to the restaurant or the beauty salon oh you know ten percent of the profit of
any sales will go to you or something like that if you want to incentivize
them oftentimes they’ll do it where they don’t get any price or they don’t get
anything from from the if you make a sale but just having the exhibit you
don’t even have to even actually make any sales just having the exhibit is
something that you can put on your resume so I backed 20 years ago when I
was doing this what I ended up doing is entering juried exhibitions and then
national juried exhibitions and so I could put that on my resume because a
juried exhibition a juror has looked and has given your work a nod and says that
this is worthy to be in this so that’s how I started out and then I was going
to a gallery that was local to me and then meeting the gallery owner and
instead of this is Stan Wiederspan of Wiederspan Gallery and very proper man
and in fact he’s the one who came up with the term Daubism for the dabs of
paint but I had been taking showing a couple pieces to stay in every once in a
while and hoping he would accept me and then over time as I built up my resume
then he and I got to know him better and better and I was doing more events out
in the community then over time it took about a year and then he finally said
yeah I’ll take a couple of your pieces and then from there you know the rest is
history I was able to get out into multiple other galleries and then turn
this into a full-time career and I’ve got just I’m grateful to Stan for
giving me a chance but that’s all you really need is you just need one person
who will give you that chance and there are lots of people out there that love
the Arts and support the arts and would love to give you a chance
so okay so let I hope that answer your question let’s um take a look here and
then yeah and so Diana says how do we research to see if a gallery’s a good
fit to approach them 1Mighty says yeah III but it does take a bit of
research to find a gallery that you’re comfortable with and then Diana says I
have a masters in fine art and tons of group juried non juried shows and online
solo show so yeah Diana you’re ready you have you have those credentials and so
now it’s just a matter of you know making those contacts and finding the
right the right place and and 1MightyR yes another self-taught artist I love it
I love it okay and okay so Diana you were told in art school not to show in
cafes and that galleries look down upon this oh and hey Siri is here – hi Siri
and I like your splashing lemon video that you just did okay so yeah so let’s
tackle all of those questions those are great questions Diana okay so in art
school they would they might tell you you know don’t show in cafes so I
sometimes people will give that advice as well but the point is is that you
have to start somewhere as far as exhibiting and so it is true
that once you are in a gallery you don’t want to also be in a thing like
necessarily another competing venue so if you are in for example and inside an
art gallery then you would want to then stop doing for example outdoor shows or
being in things where your work is for sale that’s competing with the gallery
but oftentimes if you’re in a gallery and then there also might be like an
exhibit at your local library or Art Centre or anywhere else but the work is
not for sale oftentimes your gallery will have no problem with that and
they’ll actually welcome that because that will help raise your profile in in
the community and so so then to answer your question and Pencil you are
self-taught your teachers never liked like you in school Oh Pencil Oh Pencil
oh dear oh dear well you know um that’s the thing too is an art school
education can be fantastic and it can open doors for people but there are a
lot of artists out there who will if they don’t have the degree then they can
do it just through you know just pure force of nature then they can do it so I
have lots of successful artist friends who are full time artists a lot of them
have art degrees and a lot of them don’t have an art degree so it can be done
both ways although the art school does open some doors for you and gets you of
course all of the the foundation and art principals and all the things that it
that is needed so in researching a gallery that’s going to be a good fit if
it’s your first gallery my first recommendation is to pick something that
is geographically close to you and the reason for that is because when when
you’re building your community you’re going to want to build from your
community outwards so many galleries especially galleries that have you’re
gonna want to pick a gallery that is selling work on the lower price end try
not to just launch into a gallery that sells work for you know $100,000
$500,000 you want to save you know that that can be a gallery that you could
consider for you know later years out you know is always a possibility but
those galleries will not be taking emerging artists new artists artists
that price point you want to be matching your price point your current price
point with what the gallery is already selling and it’s you’ll want to be
within that so so a gallery might have prices that are say work is $50 to
five hundred dollars or fifty dollars to a thousand dollars or their work might
be $500 to $5,000 think about the prices of the work that
they have and how your work fits in there because the gallery owner in order
to take you on they’re going to want to know that they can sell your work and
that it will meet the prices of the clientele that they already have
all right so let’s say let’s see what you guys are up to here okay and Siri’s Studio Siri’s another engineer so yeah engineers teachers you know literally
any profession any career sandwich makers anybody can be an artist it just
takes a lot of perseverance it takes gumption it takes longevity and just
stay with it and build up your build up your art audience over time what you
guys are doing here now by having a channel on YouTube being an Instagram
being on Facebook those kind of things are fantastic for your art career having
a website with your name like with it’s also a big bonus if possible a
gallery is gonna want to have you have ideally they’re gonna want you to have a
website with with your name com if not the next best thing would be
to have Instagram and then they can direct message you so no matter where
you are starting out there is literally it is never too early to get into an art
gallery alright so let’s see here so mmm alright and Diana you’re saying
that you feel like you are self taught even though you’ve got an MFA yeah you know
what you have to teach yourself and it’s a constant learning process and
technology changes and and how the art world works you know 20 years ago when I
started with our art galleries you had to take slides at a photo shop you had
to have slides made of your work and then send slides and a giant portfolio
to art galleries and the internet wasn’t even a thing that people would use in
the art world and it’s completely on its ear now it’s a whole different thing so
yeah staying current and self educating is really it’s really important and food
is art it is 1MightyR yeah and to know that your style fits with a gallery to
approach so yeah it’s it’s you’ll know that your style fits if you Diana if you
look at the I’m gonna take a quick little drink here well drink of water
you know so you’ll know that your work fits when you look at the at the website
for the gallery and if you like the work that’s there so Diana you do very
colorful I love your alcohol ink landscapes and abstracts that you make
so if you look at that and you say okay what are some things that are true about
my art if I’m Diana my work is colorful its exuberant it has a sense of movement
a sense of joy that type of things so when you look at those galleries if if
you’re looking and you’re seeing only somber things or scary things or that
type of thing you had one as Diana would want to stay away from that gallery
Diana you would want to look and if you see this stuff and if it appeals to you
if the other artists work appeals to you and it looks like you could hang it all
on the same wall then you know that that is gonna be artistically a good fit for
you and let’s see here what else on the chat okay so oh That Animated One
welcome and thank you for being here and I’m so glad that you can’t be come over
from Eve’s stream awesome and okay so would you also make a video on Instagram
growth absolutely Siri I have an Instagram growth video that I made a
couple months back but I can do another one and update that as well
and I hope that you will all support each other out on Instagram you can go
ahead and share your channel here in the chat and in the on the upload if you’re
watching on the upload please let your Instagram handle be out on the thing for
others to support you we want to all support each other here on this channel
we’re all about support and loving one another so mine is Dena Tollefson d e
n a underscore t o l l e f s o n on Instagram and yeah being out I’ve had a
lot of opportunities come to me through Instagram where companies have reached
out to me for different things than I even landed in art gallery because of
Instagram and it was all done through direct messaging so so yeah be be active
out on social media as you guys are and then trying and it’s hard to balance that
it’s hard to balance all the things aren’t making and you know the rest of
your life and social activities that kind of thing but you know it’s
definitely worth it okay and so so let’s see so Pencil is saying is it alright if
I give the gallery the Pencil Connoisseur as a name well John Wallis
my son you can you can I would recommend though that you would go with
John Wallis and then say your pseudonym is Pencil connoisseur so that’s my
recommendation is to use your first and your last name my son but but you don’t
have to there are think about Banksy for example there are a lot of artists that
go by one name or they go they have a pseudonym that really works for them and
it fits for them so so you you know it’s a choice that you can make but I do
recommend my recommendation is using your first and last name and then you
can or use all three together John Wallis Pencil Connoisseur you know you
could also make a name like that so all right okay and so 1Mighty
you’re saying Dena what’s your Instagram secret I’m struggling you
know 1Mighty I think it’s consistency doing Instagram we need to have video a
lot of videos works well if you do a video and narrate it on Instagram
it can only be no longer than one minute long and and then also be sure to use
hashtags and pick hashtags don’t use no more than 30 hashtags but be sure to use
my tip I guess would be to use 20 and I usually use like say 27 28 hashtags so
and then put the hashtags on if you don’t put them in directly with when you
post something be sure to put some text with it that will give an explanation of
what you’re doing or context or you know ask a question that kind of thing but
then be sure to add those hashtags either right after in a comment or put
it right up underneath your text and pick a variety of hashtags that all
would fit with so for example 1Mighty you do drawings black and white pens
pen pen and ink artwork art art of the day all of those kind of things could be
some great hashtags for you and also another key is don’t use the same
hashtag over and over or set of hashtags Instagram will penalize you if you are
cloning the same hashtags each time and then other than that I’d say just you
know be patient and you know it’ll keep going
alright so okay Diana thank you and then Siri saying you watched it even more
tips okay yeah Siri absolutely all I will do another Instagram one that’s a
great idea alright so well I get to your written
question yes I will Diana I’ve actually I’ve got it here okay and Pencil yeah if
you go back and and take a look on the upload so I
I am I’ve got so so answered Pencil’s questions and actually I’m gonna grab
yours right now we’ve got it right here artfully years with Diana perfect segue
Diana okay so Diana’s question hi Dena great info but can you address the
reality of how competitive in all-caps how competitive it is to really get
gallery a representation how much does having mutual contacts play into getting
gallery representation there are many great artists who never can make it in
the art world nor get gallery representation okay and Diana that is a
that’s a fantastic question and you are right on absolutely yes
the art gallery world is super super super competitive and so so the thing is
is is to to not I’ve got actually local and then and then the the thing is is to
not be don’t be afraid or don’t be worried that there’s gonna be rejection
so what I like to think about is you know that that writer JK Rowling she the
Harry Potter author and she is an example perfect example and there’s so
many we mmm we in the art world so whether we’re doing visual arts as a
painting drawing if we’re doing sculpting if we’re doing music if we’re
writing poems writing books dance all of these kind of things they’re very
competitive and and there are a few acting that kind of thing there are some
people who break through and there are some secrets to people that will break
through and part of that is perseverance but also having in some strange because
we usually are considered sensitive people but having a little bit of a
thick skin and so my thought is if I’m not getting rejection from art
galleries I’m not trying hard enough or I’m not doing enough what you almost
want to do or think of is rather than like oh I I applied or I’ve approached
twenty art galleries and you know I’ve not had a new luck there’s a statistic I
heard a while back is that you have to apply to 100 art galleries before you’ll
get one yes and some people other people will say well it’s you know 50 art
galleries or 30 art galleries or something like that and that can be a
lot of rejection and it can feel bad but the reality is if you actually will go
and curate down and you will do the work to do the research ahead of time you can
make those statistics even a little bit better than what you know the scary
statistics are that are out there so one thing that you can do to make your
chances greater are to and and you had asked the thing about mutual about is
there is there a thing about having mutual contacts how much does that plan
to getting into the gallery world if you consider that if you try and find the
galleries that are physically close to you try and find the lower-priced
galleries not the super high echelon ones with world famous artists but
trying to find those local galleries and if you can get some sales and if you can
be in some exhibit some you know giant you had mentioned that you’ve been in
some juried exhibits you’ve been in some non during exhibits if you can get in an
art club locally if you can get into knowing some people that are that our
friends with but with an artist who is exhibiting and start attending
at that art gallery that you’re interested in start attending their
local events and what will fight you’ll find is that you start reading making
some relationships some personal relationships with the people and and
you can when they say like oh you know who are you and you can say well I’m you
know I’m an artist here in the Pennsylvania area and I am you know I’ve
got an MFA I’ve taught art and I’m looking for gallery representation and
you’re not pushing but you’re saying you know okay I’m I’m interested it’s almost
like a little bit like dating when you are interested in dating you know you
tell your mother and you tell your father and you tell your friends and
somehow word will start to get out and people will say oh you know I you know
so-and-so might be interested or I might want to you know have you meet so and so
and so if you get that word out that you are interested locally with your friends
with people that you know and you start attending in local art events at the
galleries that you’re interested in what will happen is is is that you will get
that representation and you’ll beat those odds for competition okay so let’s
check the chat here and see Oh Carey Bridges hey Carey good to see you and
I’m so glad that everything is going well with your son Gabriel and he is our
prayers and I’m so glad to hear that everything’s going well
oh and Tartantaz Creates Tania hello and welcome and you know Tanya I’m about
to answer your question acts so perfect timing absolutely perfect timing all
right so so Tartantaz you’re very lacking in local galleries and you
know I hear that a lot from people will say that too so what can happen is is if
there’s not a local gallery in your local hometown you might need to widen
your widen your your reach out to maybe 50 miles away or 100 miles or even 200
miles away you might need to broaden your scope out and so what that might
entail is let’s say it’s something where you have
to take a long trip by bus or car to attend those events go ahead and make it
a priority to look and see on the gallery’s website they will say that we
have a Gallery Hop or we have an artist reception that type of thing
plan to go to that event you can take a friend with you or you can go by
yourself and what I would do is take what I typically do is take business
cards with me I don’t take any artwork with me because it would be bad protocol
to go to somebody else’s art event and then say oh look at my heart you don’t
want to do that but you do want to go in and if you see some money and then you
can just say oh here’s my card and you know let’s stay in touch or something
like that and and what can happen is you can build
up those relationships with those people you know in the gallery or other artists
that are associated because other artists will go to support the artists
whose solo exhibit or a group exhibit is up and and those are super important
events to attend all right so so Diana you’re saying Women’s Caucus for art
used to be in and they were so helpful and so many opportunities yeah I would
recommend getting back into this Women’s Caucus for art and and locally any no
matter where you are in the world there will be art organizations art support
things that type of thing another option to get your to get your
work and to get some things out there would be to consider donating if there’s
a charity that you feel passionate about oftentimes there are some well-heeled
people who just thinking about Lung Association Cancer Society’s that type
of thing there are a lot of different organizations out there and they will
have a thing where they little auction a piece of artwork for charity I caution
about doing that too much giving the art away and then people will get it at a
lesser price there can be a little bit of things that can happen with that
but doing it very occasionally with a charity that you feel strongly about and
then going to the event and then meeting some of the people that are there and
then that way they a lot of people like to meet an artist and it’s exciting I
have I did in the past I had given some work to the American Cancer Society and
there was a gala that they had they auctioned one of my paintings when you
do give something to charity try and give some of your best work
don’t give your worst work because knowing that when if you’re going to be
giving that work and they’re going to be doing publicity around it and it’s gonna
be at the event you’re gonna want to have people see your best things you can
depending on your own I’m not a tax advisor and I’m not a lawyer but you
can write off the only in the United States you can only write off if you
donate art you can only write off the cost of the materials used for the art
you can’t write off the price of the art itself so so check your tax your tax
advisor or your tax laws in your area but that is something to keep in mind
and it does vary country by country if you do donations but that’s just a
little something to keep in mind okay so so let’s see here
now yeah and the tax thing is kind of video okay so next up on our question is
and Tania with the perfect timing is Tartamtaz Creates Tania says sorry I
missed your live I would love to get into a gallery I need to be building up
my body of work again the body of work I did I have sold which of course is great
and that is great but where I sell they don’t want portraiture or portraits and
as you know I am really a portrait artist I’ve been told it’s really hard
to get into galleries with portraits what is your what are your thoughts
about that okay and Tania that’s a great question and you know when thinking
about that I guess I have a couple thoughts is
what what is really really important to do is to always create what is something
that moves you personally and and I know that and I because I’ve been on your
live streams and I’ve seen your work that portraits are very important to you
the portrait that you just did of you and your grandchild I think I was on
insta that I just saw but beautiful work and very soulful and so if you think
about in history some of the most famous artists that we have ever known actually
made up myself a little list of these I’ll go through my list here Chuck Close
Francis Bacon Cindy Sherman Lucian Freud John Singer Sargent Mary Cassatt Andy
Warhol Leonardo da Vinci Rembrandt Picasso van Gogh these are all examples
of artists that were known primarily for their portraiture and and I know to
Tania that you do as well you do still life as well and you do landscapes but I
would encourage you to stay with those portraits because they are very
meaningful to you and when something is meaningful to you it will come out in
the artwork and so yes it is true that a lot of galleries will say oh you know
portraits don’t sell as easily as other things might but the key is to find a
gallery that will you can find a gallery that might you might bring in and say oh
I have these portraits but then maybe also bring a couple landscapes or bring
some still life so that you’ve got and I know that you’ve got you know multiple
things that you do so that can be a technique or strategy another strategy
can be to do some research and find galleries that of focus or specialize in
portraits and you can tell that by going and looking at the artists all galleries
will have a list and then they’ll have like their artists and then you can see
which ones are focusing on that and then another thing to think about would be
the idea of doing commissions when a lot of portrait artist friends that
I have summer in galleries and the galleries represent their portraits and
broker the portrait and do all of that but what you can also consider doing in
addition to that would be to have a to have a business where you are doing
custom portraits of people or individuals if that’s something that you
want to do or you can be doing just a portrait that is something that is
literally you know something coming just from your emotion but but just another
strategy to kind of think about and let’s see here and then let’s see here
okay yeah passion and then also it’s just about being passionate I had a
little note here I was going to say to to talk about passion and and I think
that that is the important thing is in thinking about what to create with
artwork there going to be always certain trends and certain things that are more
popular than others sometimes that’s helpful but it’s only helpful if it’s
something that you naturally gravitate towards as far as a trend of a subject
or a thing or if it’s something that you really feel deep within you I think
about like a singer you know if there’s a singer that loves to sing ballads and
all maybe ballads aren’t popular or whatever or they you know been told all
you should sing this other type of thing if they’re singing something that isn’t
true to them it will it’s kind of a disaster and so the same thing with
dance same thing with you know really any kind of an art form actors you know
someone who’s naturally a comedian it might be hard for them to do drama and
so they should stay with the comedy because that’s what that’s what’s true
to them and that’s what works for them so let me check the chat see how you
guys are doing here and and so yeah and so Darkalligraph
hi and welcome and I’m sorry for being late
you’re just you’re drawing a map oh my goodness I’m gonna be interested to see
are you gonna do some of your calligraphy on the map as well and I’ve
enjoyed seeing when you’ve been adding these other elements into your work –
that’s been great so okay so Tania says Tartantaz Creates says thank you that’s
good advice I’ve been telling myself I need to start doing commissions and
it’s been and you’ve been procrastinating so yeah you know that’s
the thing too Tania is is that when it’s something and and one thing I love about
Tania is that she is always talking about everybody needs to look out for
their mental health it’s the same thing is true is that if we need to be looking
as creators looking out for ourselves as to what is genuine to us and and staying
true to ourselves and I would absolutely recommend that you look into commissioned
portraiture and that Tania that can be done through an art gallery it could be
done through your website it can be done through Instagram through you know
Facebook you can get all kinds of things through that I if you do commissions my
recommendation is that you always use PayPal as a safety measure have them pay
you through PayPal don’t accept credit card ideally you’re gonna have to have a
credit card reader or credit card is the next best thing but avoid using getting
paid through a check personal check avoid that and whatever you do avoid
being paid through Western Union or through you know that type of you know
payment like that because a lot of times that can that can have it can end up
with fraud and scams and that kind of thing so but the commissions can be a
fantastic thing to do through PayPal a lot of artists make a lot of money doing
that and have a have a really lot of success with that okay so oh my goodness
my mother Helen Schaefer is here hi hi Mama hi Helen and I hope that you’re all
subscribed to Helen Schaefer all right so when my father Dietrich Schaefer is
here hi Daddy I almost forgot about your live
chat good to see you on the air and hi everyone so yeah we’ve been talking
about strategies for getting into art galleries and got a bunch of questions
that people have written in and it’s wonderful wonderful you guys are here
and yes and it’s so great that you’re here and Pencil yeah so commissions
that’s a whole other topic a wonderful topic commissions are a great way to
build up your client base and that type of thing it’s a different business model
than doing art galleries commissions are individuals and one person and you’re
building it one one thing at a time in an art gallery you’re getting
exposure to their client base through the exhibits that they have and the
advertising that the gallery does and the gallery will advertise you on their
social media on Facebook Instagram Twitter you know you name it so alright
thank you for saying that Mama that I’m feeling well and cheery I am getting
over a sinus infection and my mother is very good and mother you will be pleased
to know that I have been humming because mm-hmm
I’ve been working on humming with the sinuses so so absolutely okay so
let’s get we have a couple more questions here so let’s get on to the
next question all right so Alcheon Art Alcheon says
what are the requirements for such a feat so the the feat in the question
that he’s responding to is I had asked post a question on my community tab to
let me know if you’re interested in art galleries and and what your questions
are about how to get into an art gallery so Alcheon says what are the
requirements for such a feat do you need a certain amount of time doing art do
you have to be at a certain level and can someone
determine that in art so many questions okay
so Alcheon absolutely you know the the thing is the keys to do for getting into
this are to be looking for art galleries that are asking or saying that they
represent emerging artists and you are considered in art gallery parlance one
is considered an emerging artist or a mid-career artist or a established
artist or a mature artist and has really nothing to do with your age it has
really to do with your exposure into the art world so someone could be making you
know an eight-year-old could be an emerging artist and an 80 year old could
be an emerging artist it’s just where are you as far as your sales record with
galleries and so a lot of art galleries enjoy working with emerging artists they
are very excited and some galleries have launched the careers of certain artists
and that’s something that they’re always looking for so when you look at it and
do well do your research to find out if you’re interested in that gallery take a
look at their website and then in their About section or about us or all about
us or learn more that kind of thing they will talk about their mission over who
they are what they’re looking for and so what you’ll want to be looking for is
some words like we represent emerging artists mid-career artists and
established artists and then the other key thing to look for is to look at the
geographical thing because a lot of art galleries in addition to differentiating
themselves by price points of are they lower price point or a higher price
point they also will be doing a thing where they might say we represent local
artists or we represent let’s say that you live for example you
England they might say we represent London artists or they might say we
represent artists from all over the country or we represent artists from the
UK we represent English Irish and Scottish artists or we represent artists
across the world so what you want to think about is getting into a gallery
that is representing the geographical area that you are in so if for example
you live in Texas in the United States and you’re interested in a gallery in
Atlanta Georgia and that gallery says we represent local artists or we represent
Atlanta artists you know to just cross that gallery off your list you want to
just pick ones that are gonna be you know meeting your current
price point and ideally you’re gonna be on the lower to the middle end of the
price point so that you have room to grow and when we say price point meaning
let’s say you do a sculpture or let’s say that you are a painter or a
pen-and-ink person that your work for similar size or similar style is going
to fit within the range of what the prices are and you can usually tell a
lot of artists I don’t for example put my prices of my artwork on my website
because I just deal through art galleries if but the art galleries will
almost always put the prices of the artwork for their clients and because
they can do e-commerce directly or you know they can ship things directly that
kind of thing so they’ll put the prices out on there so you want it you can tell
what those prices are by looking at the galleries and seeing so okay so let’s
check the chat and see what you’re saying the whole family is here Pencil
yeah say hi to your grandparents Helen and Dietrich and the live running joke
we have is that Pencil Connoisseur’s my adopted son he kind of actually kind of
is my I feel like that all right so so and Carey you said that you just
woke up and you missed most of it Oh Carey bless you and all right so thank
you Daddy for saying that and Diana said I’ll still be emerging artists though
I’ve been in many group shows and have art grants but never any gallery
representation so yeah so so you could Diana because you have also been
teaching and you’ve been having exhibits and that type of thing then you could
look into galleries that are going to be emerging as well as mid-career I would
recommend look into those two categories if you had been a student you know if
you had been someone and had not yet done all of your art are teaching and
you had not also had your art schooling and I’ve been through a lot of exhibits
that kind of thing then you would maybe want to just stick with the emerging
ones but but yeah I’d say you could absolutely go for you know galleries
that are that are emerging and mid-career or look at ones that are just
mid-career but that’s a you know that’s a thing to look at so all right so let’s
take one more look here we’ve got one last question and that comes from artist
Rebecca LS so artists so Rebecca says yes but I’m so the question was do you
want to get in art galleries and let me know your questions so Rebecca writes
yes but I’m scared of art galleries I’ve contacted a few over the years and have
had bad experiences to be honest I’ve learnt from you though that one subject
matter should be shown but their online submission forms are really very
difficult and some galleries actually say that they do not want to see you in
person anymore and to only submit online looking forward to your video okay so
Rebecca you are you are explaining or you are putting into words what so many
of us feel is generalized frustration with the whole process and that is very
normal and and so I want to encourage you that that
rejection is part of this process and if you can put on you know put on your
armor and and and just feel like okay I am gonna go out there and I’m going to
approach ten galleries and these ten galleries that I’m going to approach I
know that you know I’m only expecting to go to one I’m only expecting to get in
one or you know and then you can be happily surprised if you were to get in
more than that it’s a thing where it’s it’s a thing
where in our industry that is just part of it it’s normal to feel that feeling
of oh my gosh you know they didn’t want me that kind of thing and it’s not it’s
not necessarily true it’s a thing that an art gallery can only represent a
certain number of artists and in order to it’s almost like a grocery store can
only have so many cereal boxes on the shelf in order for you to get into the
gallery they have to say goodbye to another artist that they already have
and so it’s almost like someone else has to get displaced in order to add in in
anything so it is a little bit of a dog-eat-dog thing but but that like the
music industry the publishing industry you know that that’s how all of these
things go you know if you go out and get a job as a person washing dishes well
then you know somebody else didn’t get that job it’s just it’s just kind of a
sad but true kind of a thing but but you know don’t don’t let that worry you and
everybody has bad experiences I wrote myself a couple notes I wanted to be
sure to say and one thing was that in in the world you’re gonna have to kiss a
lot of frogs it’s like dating you have to kiss a lot of frogs before you meet
your prince and and so this is just part of that whole thing and don’t let that
bother you and and the other thing about about your
style in your brand yeah you’re gonna want to keep it common thread between
all of the artworks that you show to a gallery try and have something like a
similar have them only be like if you might be
an artist like me where you like to do watercolor and acrylic and oil pick just
one medium that you’re going to be showing them as an example the galleries
that represent my work they always want the Daubism work that I do in either oil
or in acrylic and I have a few galleries that also represent my watercolors but
most of them are looking for just you know the stuff that I’m known the best
for and so you’ll find that too when you’re out looking at a gallery they’re
gonna be wanting to see where that your work will look well with the other works
that they have up on the wall or if it’s sculpture works that they have on the
plinth and then and then you also want to think about this too is that art
galleries the reason that though that they want to see your work online first
is they are going to be showing your work on their website so for example
they would have a Rebecca page and then all of your artwork that is in the
gallery would be shown and so they’re gonna want to know first does your work
look good in photographs and would it look good on their website and then
they’ll ask usually to see your curriculum vitae your resume or your
resume and they’re gonna want to see you know where have you exhibited before
that type of thing so if your emerging you know don’t worry about that that’s
fine but the big thing though is their time so if you think about this if you
are an art gallery owner and you are having people ask you coming into your
gallery you’ve got your clients you’ve got
advertising you’re doing your hanging up a new exhibit you’ve got a lot of things
going on you’re doing having to do all the social media for the gallery larger
galleries will have multiple people on staff but then each person has got their
different assignment so if you have artists coming in and are calling and
asking for representation there are some art galleries who literally have dozens
of art submissions a week and they have to go through and process those so for
convenience sake what these galleries will do is they
will have an online submission policy so the way to get around that then is if
it’s a place that’s local to you is to do the online submission but also go
into the gallery and attend when they have their regularly scheduled events go
in as a guest and mingle and get to know the people because a lot of this really
is based on personal connections connect with them on social media and support
the gallery by liking the artwork you know in a genuine way like the artwork
that they put up you know don’t do it all the time but you know occasionally
go in and and do that and what will happen is they’ll get to know you over
time another thing that I do is I will have postcards made of my work and so if
I have if I’m in an exhibit then I will send that postcard out to galleries that
I’m interested in and over a period of years I’ve had this before where I’ll go
into the gallery and then finally especially galleries that are across the
country if I’m not able to go in and see them in person and then then they’ll say
like oh I remember you I’m familiar with your work the postcards that you’ve sent
over time or I’ve seen you in social media and so those are the ways that you
can bring all of these elements together and to have success in the art gallery
world so all right so let me just oh and hey Rebecca you are here and I we just
literally just went through your question fantastic and so alright so
you’ve been practicing making oh I see I’ve missed some of the I’ve missed some
of your chat I will go back if I’ve missed any of the comments that you’ve
that you’ve made or any things that you’ve said I apologize it was not
intentional I will go but I will be going back after it when this gets
uploaded as a live as a from a live stream up to upload I will go back and
read all of your comments and I appreciate everything that you’ve been
writing and oh my goodness Jo Legg is here and I see that Davy is here to
welcome you guys and good to see you and and it’s just wonderful so I think
at this time I’ve gone through all of the questions that that you guys have
given me in and then also oh and I see that Rebecca you’re saying it’s so
clever that you managed to create a brand new art technique with Daubism yeah that has been very helpful for me in my career I was in an art
gallery before I had the technique but yeah it has been very helpful so as far
as branding goes that’s also a topic that we could discuss is the idea of you as
an artist you the person and your artwork it is a brand it’s a it’s a
thing that leads all together and and so everything that you do the things that
you do on social media your reputation all of those are part of
your brand and so things that you can do to make your brand stronger and
consistent and all of those things and letting people know what you stand for
what your motto is on the things that you believe in those are all part of
your brand and your Creed and those are all things that when people buy your art
they want to be close to you and they want to to feel the expression that you
felt when you put that into your art and it’s important to stay consistent so
alright oh and so let’s see here now oh and
Rebecca you’re saying thank you for answering your question so in-depth and
and then Diana you’re saying branding would that be great the topic for next
week well actually this is the perfect segue of what next week is gonna be yeah
we’re gonna I’m gonna be announcing the next week I’ll be announcing the next
group collaboration challenge announcement and it is a it’s an idea
that my husband Bill Tollefson came up with he’s a really clever guy I think
you guys are gonna be super excited about the about the challenge and so
I’ll be announcing it in next week’s video and
there’ll be a premiere with it so I’ll be chatting with you online with that
and I hope that you guys will all be in for that but branding is gonna would be
a great topic and yes I will do a livestream coming up in the future here
I will do a livestream on branding and also plan to do a livestream for you
guys on the topic of art licensing it is a topic not a lot of people know about
it can literally change your career your art career so I want to give you guys
some of the information that I’ve been able to put together about art licensing
and let you know about some of the art licensing deals that I’m involved with
and have been involved with them to encourage you guys to look into that as
well so alright so and oh when Jo you said you can’t do the challenges but you
know what Jo I know you have Instagram and so you can put the put the hashtag
into Instagram and we can find each other that way as well so alright so
your mother’s taking screenshots because of your smile Oh Daddy that’s nice you
guys are so nice and so let’s go ahead and wrap up the livestream for today and
I want to thank you all for being here and you guys are a wonderful community
and we are spreading joy through art so until next time this is Dena Tollefson
and all my best to you and bye bye

13 thoughts on “Art Galleries: Answering Your Questions LIVE: How to Get In an Art Gallery”

  1. Thank you so much for watching! Please leave any follow on questions you may have for an upcoming video topic. We have such a wonderful and caring art community here.

  2. Hi Dena! I am sorry I missed your Live Stream! Thank you for your great art tutorials and this is good to know about answering gallery questions! And have a good weekend!

  3. Dena, this is a very important topic for all of us starving artists, especially for those who want to further their careers by selling their work in art galleries. The questions is, "How do I get into a gallery,so that I can sell my work there?" This question can be answered by watching this video and then doing the homework that you discussed in the video. This advice is so very important to listen to, and then act upon. I know that being accepted into an art gallery does not just magically happen. Like everything else, good results take work, so yes, I know, it takes work. By listening to your advice, Dena, I know that I can get into a gallery, if listen to your tips and follow these tips, and then, really work at it, by not giving up[ So, I am going to watch this video again and again until it becomes second nature to me; and then, fingers crossed, like magic it will happen. Gallery here we come. Thanks, Dena for sharing all of your success with me.

  4. Hi, Dena! Thanks so much for sharing all of this information with us. So helpful! You're so inspiring! 🙂 Huge like!

  5. Gracias por compartir tus trabajos no entiendo lo que dices pero vi tu galería de cuadros y yo también hice mi video de galería 😊 éxitos🙋‍♀️💐

  6. Hi Dena! Hope you feel better soon! Thanks for answering my question! 😁 That is a great idea to consider if the gallery has its own frame shop. Remaining flexible with the gallery is a good plan, too. 👍🏼 Thanks for providing all this helpful info for us! 😁

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